How to Improve Your Google Ranking?

Showing up on Google results is the most critical ways to increase traffic on your website and show off your content. Most of the search engines employ an algorithm to determine where a website ranks. Google search engine uses a diversified range of procedure to determine, which pages are displayed first in results. It is by far the most popular search engine in the world. Here are a few ways through which you can improve your positioning in Google results, the term used to describe this is Search EngineOptimization (SEO). Let us have a quick discussion about how one can improve rankings of his or her site on Google.

 ·         Keyword Phrases:

A ‘keyword phrase’ is a set of words some person will write in the search engine to find your content. The keyword should appear in the content but not too many times, a maximum of 2%-4%. Try to stick to one subject and one keyword phrase per page. Write clearly, it is easier to search and simple to read, instead of using odd phrases.

 ·         Density:

One of the most important things that Google focuses on while classifying pages, is the density of the keyword. In other words, how frequently the keyword appears. The search engine will not be tricked if you keep using the same keyword over and over again; this only makes the text ‘invisible’ or in some cases your website might even get banned. Make your texts sound natural.

·         Page Naming:

Providing your page with a descriptive name and a title attribute is vital for improving your ranking. Google often displays search results as a link using the Web page's title.

You can apply the page’s keyword phrase into the title for higher listings.

·         LINKS:

Hyperlink is the most essential aspect that Google keeps a check on. It looks at both links, to and from your website. The contents of your page are fixed through the words that you implement in the links. Use links within web pages as a way to emphasize keywords. Links from different websites to your online platform is used to set page rank. You can upgrade your page rank by switching text link with other suitable websites.

      ·         SOCIAL NETWORKING:

Although promoting your websites on social networking sites has been proved to be fruitful, it is unsettled as to how it influences your Google ranking. Google+ promotion may have the most effect. A majority of your website traffic comes from social networks, so be sure to make your content social friendly.

·         USE ALT TAGS:

Constantly reports are published on varied sources that visual and video media are using alt. tags or alternative text descriptions. These tags authorize search engines to locate your page, which is significant, especially for those who use ‘text only’ browsers.

Apart from all of these points, encouraging visitors to review your website and getting attention of bloggers who may write about your business can also help. You only have to concentrate on the achievable.