Old SEO vs New SEO

The SEO prospect has revamped intensely over the past few years and continues to advance through modern technology and the growth of social media. Searching for a particular content or site does not get perfect yet, but it’s far closer to what it should be: optimizing for your audience by creating content that people choose to engage with.

The most critical updates we can assign to the transition from "Old to New" are Google Panda (2011) and Google Penguin (2011). More recently, in 2013, Google released Hummingbird. Although it hasn't been quite successful with the average small business website, Hummingbird has the potential to be even more demanding and rigorous than Panda and Penguin combined.Here is a quick list to help you get positive outcomes in the new SEO world:

            1.    Blog:

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      The most important thing that anyone with a website should be doing today is blogging. The new SEO is all about content. Focusing your content around quality, frequency and share-ability will assure superior results.

Depending on your business, mobile content could be your most significant focus over the next few years. User intent when searching on a mobile device can be very different than a desktop user. With responsive design, your content needs to satisfy both types of users, which may not be as easy as you think. Develop a mobile content strategy before it is too late.

2.    Be Social:

    Social activity is the new link building in the current SEO. A social media channel permits you to build social proofing (likes, shares, tweets etc.) around your content. Video and pictures are also forms of content that need to be heavily considered for SEO. Beyond having an internal PR team or a high-priced PR Agency on retainer, social media has become the best platform to market your content cost-effectively. Embracing this platform allows brands to "own" and manage their reputation, as well as engage with their followers and fans, which can be very powerful. Social citations of your brand and content may soon eclipse traditional link-building in helping your website rank well in Google.

                                

  3.    Link Building:

The well-publicized birth of Penguin automated Google’s ability to fight link SPAM and curtailed the commonly used shortcuts from being effective. Building high-quality back links has always been effective and that hasn’t changed. As previously explained, content is the key to Link Building for today’s SEO. The strategy should be focused on marketing the content and getting users.

                                                                                                                                  

4.    Design:

    Your website can say a lot about you and your brand. Hire a good Website Designer to build your site. Guide your designer but don’t do the designing. At the same time, you should also hire a great SEO. This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards to the search engines as well. Don't settle for or ignore your website design.

How to Improve Your Google Ranking?

Showing up on Google results is the most critical ways to increase traffic on your website and show off your content. Most of the search engines employ an algorithm to determine where a website ranks. Google search engine uses a diversified range of procedure to determine, which pages are displayed first in results. It is by far the most popular search engine in the world. Here are a few ways through which you can improve your positioning in Google results, the term used to describe this is Search EngineOptimization (SEO). Let us have a quick discussion about how one can improve rankings of his or her site on Google.

 ·         Keyword Phrases:

A ‘keyword phrase’ is a set of words some person will write in the search engine to find your content. The keyword should appear in the content but not too many times, a maximum of 2%-4%. Try to stick to one subject and one keyword phrase per page. Write clearly, it is easier to search and simple to read, instead of using odd phrases.

 ·         Density:

One of the most important things that Google focuses on while classifying pages, is the density of the keyword. In other words, how frequently the keyword appears. The search engine will not be tricked if you keep using the same keyword over and over again; this only makes the text ‘invisible’ or in some cases your website might even get banned. Make your texts sound natural.

·         Page Naming:

Providing your page with a descriptive name and a title attribute is vital for improving your ranking. Google often displays search results as a link using the Web page's title.

You can apply the page’s keyword phrase into the title for higher listings.

·         LINKS:

Hyperlink is the most essential aspect that Google keeps a check on. It looks at both links, to and from your website. The contents of your page are fixed through the words that you implement in the links. Use links within web pages as a way to emphasize keywords. Links from different websites to your online platform is used to set page rank. You can upgrade your page rank by switching text link with other suitable websites.

      ·         SOCIAL NETWORKING:

Although promoting your websites on social networking sites has been proved to be fruitful, it is unsettled as to how it influences your Google ranking. Google+ promotion may have the most effect. A majority of your website traffic comes from social networks, so be sure to make your content social friendly.

·         USE ALT TAGS:

Constantly reports are published on varied sources that visual and video media are using alt. tags or alternative text descriptions. These tags authorize search engines to locate your page, which is significant, especially for those who use ‘text only’ browsers.

Apart from all of these points, encouraging visitors to review your website and getting attention of bloggers who may write about your business can also help. You only have to concentrate on the achievable.