Old SEO vs New SEO

The SEO prospect has revamped intensely over the past few years and continues to advance through modern technology and the growth of social media. Searching for a particular content or site does not get perfect yet, but it’s far closer to what it should be: optimizing for your audience by creating content that people choose to engage with.

The most critical updates we can assign to the transition from "Old to New" are Google Panda (2011) and Google Penguin (2011). More recently, in 2013, Google released Hummingbird. Although it hasn't been quite successful with the average small business website, Hummingbird has the potential to be even more demanding and rigorous than Panda and Penguin combined.Here is a quick list to help you get positive outcomes in the new SEO world:

            1.    Blog:

h

      The most important thing that anyone with a website should be doing today is blogging. The new SEO is all about content. Focusing your content around quality, frequency and share-ability will assure superior results.

Depending on your business, mobile content could be your most significant focus over the next few years. User intent when searching on a mobile device can be very different than a desktop user. With responsive design, your content needs to satisfy both types of users, which may not be as easy as you think. Develop a mobile content strategy before it is too late.

2.    Be Social:

    Social activity is the new link building in the current SEO. A social media channel permits you to build social proofing (likes, shares, tweets etc.) around your content. Video and pictures are also forms of content that need to be heavily considered for SEO. Beyond having an internal PR team or a high-priced PR Agency on retainer, social media has become the best platform to market your content cost-effectively. Embracing this platform allows brands to "own" and manage their reputation, as well as engage with their followers and fans, which can be very powerful. Social citations of your brand and content may soon eclipse traditional link-building in helping your website rank well in Google.

                                

  3.    Link Building:

The well-publicized birth of Penguin automated Google’s ability to fight link SPAM and curtailed the commonly used shortcuts from being effective. Building high-quality back links has always been effective and that hasn’t changed. As previously explained, content is the key to Link Building for today’s SEO. The strategy should be focused on marketing the content and getting users.

                                                                                                                                  

4.    Design:

    Your website can say a lot about you and your brand. Hire a good Website Designer to build your site. Guide your designer but don’t do the designing. At the same time, you should also hire a great SEO. This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards to the search engines as well. Don't settle for or ignore your website design.