Advantages and Disadvantages of Brand Advertising

Benefits of Brand Advertising are as follows:-

  1. Increases Consumer’s Knowledge about Market

Brand advertising increases the knowledge of consumers. By viewing advertisements and websites, consumer can make the right selection within his budget. Without ads, a consumer will not be well-informed about different variety of branded products present in Market.

2. Helps in Increasing Sales and Revenue

When brand advertising of company is done by any firm, it is a kind of investment for organization as it generates revenue in long run. An advertisement generates interest about advertised product in minds of customer, which in turn leads to demand and this gives rise to higher sales. A higher sale results in higher revenue.

3. Helps in Better Brand Building

For developing good brand reputation, the firm has to improve its advertising activities. Brand advertising in India and around the world can be improved by using various mediums like television, social media, newspaper, radio etc. Also firms can organize events, campaigns, contests, product giveaways, after sale customer reviews and so on. These activities will increase awareness among masses about brand. Hence, sales will increase and if quality of brand is good, it will develop good brand image in minds of consumers.

4. Assists in Target Oriented Marketing  

Young generation of country is growing up with the Internet as part of their daily routine. So firms targeting youth should advertise brand through social media sites. For example; a cosmetic Branding company targets mostly women but, nowadays companies are introducing new product lines targeting men also like men’s fairness cream.

Suppose a branding company has its target customers in Delhi city, proper market research needs to be done within city so that promotional activities may be done effectively. Through ads, the intended consumers are made aware about existence of branded product.

Disadvantages of Brand Advertising are as follows:-

 1.  Cost of Advertising

When a firm promotes its brand, there is a huge cost associated with it. Large Brand advertising companies in India invest billions of rupees every year to promote their product.  If firm is not able to make enough profit through these advertisements, it becomes an organization in loss. Startups have lower amount of allocated funds so, they are not able to promote their brand like big and successful firms. Therefore, they have to promote brand through newspapers, social media or radio.

 2.   Promotion of Products with Bad Effects on Lifestyle

Advertisements made on products categories like cigarettes and wine have harmful side effects on end consumers. Many branding companies promote different kinds of stylish clothes through slim models. End consumers, sometimes, get influenced by these models and they become more conscious about themselves, which leads to food aversion and loss of appetite.

Key Elements for Successful Employer Branding of Company

Employer branding can be defined as the image of the firm as a recruiter or the reputation of our organization as a ‘great place to work’ in the minds of employees. So it is mainly concerned with the recruitment, training, learning, development, appraisal and retention initiatives of the organization.

There is a big difference between branding of product and employer. The latter one is the opinion about the firm that candidates have built and what it might be like to work for the firm.  Product branding on the other hand is the brand reliability in the minds of the customer about the product line being offered by the firm. Brand Marketing is done to earn revenue and growth through the product line offered whereas employer branding is done to build good image of the firm as an employer.

Internal and External Communication

There are two types of communication process in a firm. One is internal communication, which is between employees and their bosses and the other is external communication, which is between firm, external stakeholders, clients and customers. Both type of communication is essential for a good Employer branding company as without proper communication a firm cannot grow. Communication helps employees and employers take right decisions, it helps in solving grievances of customers as well as employees, it helps in maintaining good relationship with clients and so on.

Recognition and Rewards

Well-organized reward plans, have beneficial effect on the entire firm. When the employees are happy then their loyalty and productive output is naturally high. In case, proper recognition and reward are not given to adepts then it can be threatening source for building lower assurance about the firm. Two types of compensation plans are followed by firms which are, primary compensation and incentive based compensation. Primary compensation is basic non variable pay based on performance and merit. Incentive compensation on the other hand is variable payment based on time spent, productive output, behavior and so on.

Equal Opportunity

Equal opportunity should be provided based on qualification, experience and skills. Discrimination of employees by employers on the basis of caste, creed, sex, religion etc. should not be done. It spoils the employer’s brand reputation and develops a bad creditability about the firm.

Training and Development

Employees gain experience through learning which in turn leads to development of employees. Employees work in organization both for firms as well as self-development by gaining varied experiences. So if proper training is not provided to the employees in a firm then it is surely not one of the best places to work. Training and development must be provided to new employees and experienced candidates as well.

Good Working Environment

It is very important for the firm to have a good working environment because without this, an employee may not be able to communicate properly with their co-worker or boss. He may not be able to express decisions taken by him confidently. Another important factor that contributes towards good working environment is cleanliness of the firm. Most of the Best employer branding companies in India become one of the best places to work by paying attention towards this factor as it is rightly said “cleanliness is next to Godliness”.

Safety measures taken by the firm should be given utmost importance.

Recruitment and Lower Turnout

Regular recruitment of eligible candidates must be done to meet employee demands of the firm. Right candidates must be selected through proper selection process along with background verification so that there is lower turnout. High rate of attrition develops low employer brand morale in the minds of employees. Workers would not join the organization thinking that they might lose their jobs. Some of the Best employers branding company have lower attrition rates.